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// project-case-study

TEXA

TEXA is a communication infrastructure platform built for the Iraqi market. The idea behind it is straightforward but valuable: instead of every small business or startup dealing with the complexity of integrating Twilio, Meta Cloud API, or other SMS and WhatsApp providers on their own, they connect to TEXA once. TEXA handles all provider relationships behind the scenes — managing multiple providers with different pricing tiers and delivery success rates, and routing each customer's messages through the best option for them. Businesses get a simple integration point. TEXA handles the rest.

// the-work

I built the frontend for the platform — a unified dashboard system with two sides sharing the same design system, components, and visual language. The admin side gives the TEXA team full control: managing customers, configuring provider assignments, setting custom pricing per business, and monitoring the platform. The customer side is focused entirely on the individual business — their own projects, their own usage, their own settings. Same system, different lens.

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